New digital technologies for new experiences are booming (NFT, Metaverse, AR…) (2022). Experience life narratives are narratives that meet the 1966 Greimas actantial scheme following Propp’s fairy tales model (1921)(Taupin, 2017) At Taoci, we perform the analysis of life narratives and derive…
In the ever-evolving landscape of marketing, experience marketing has emerged as a game-changer. It focuses on creating immersive and memorable experiences that capture the hearts and minds of consumers. Gone are the days of traditional advertising; now, it’s all about…
Narratives have a remarkable ability to captivate, engage, and connect individuals. By harnessing the power of storytelling through narrative analysis, we gain a profound understanding of the impact and efficiency of our experience marketing efforts. Remember, the stories shared by…